Conference Agenda 2020


14:00 – 14:15
Opening Remarks
14:45 – 15:15
The Cathay Pacific Experience: The Work that Goes into Making CX More than just Our Carrier Code

Creating a seamless brand experience for customers across many digital and real-world touchpoints is not an easy task but one which all airlines aim to perfect. A senior Executive from Cathay Pacific will describe how big data drives the progress to ensure that all of the small things are not forgotten.

Mr Edward Bell
General Manager, Brand, Insights and Marketing Communications, Cathay Pacific Airways
14:45 – 15:15
Codifying The Experience Theme that Fits Your Retail Brand

In this workshop, attendees will gain an understanding of the twelve unique theme elements and identify the blend of elements that create a “unique experience signature” that exactly fits your brand. Using this code they will identify the type of interaction that their customers are looking for.

Mr. Jonathan Cummings
President, Greater China, Landor & FITCH Group; Chairman, FITCH Hong Kong
15:15 – 15:45
Transformation of A Traditional Retail-distribution Business into An Integrated Modern Direct-to-consumer Model

Career retail professional Ms Lui Tong, whose back-catalogue includes, telecoms, brick & mortar retail, pure online commerce to name a few, has taken on a new challenge, that of transforming a section of the wholesale monolith Swire Coca-cola into a fully connected O2O retail business. During this session, Lui will explain the challenges involved and lessons that have been learned in the early stages of managing change at one of Hong Kong’s oldest and most well-known companies.

Ms. Lui Tong
Director, Direct to Consumer, Swire Coca-Cola HK
15:45 – 16:15
Coffee Break
16:15 – 16:45
Data, Data Everywhere…

The leading player in data-aggregation and analysis will explain why through the use of Artificial Intelligence it’s not difficult to see how the era of mass-personalisation is coming soon.
16:45 – 17:15
Digital Transformation

The key to customer acquisition and loyalty is driven by data. A leading player in providing unified commerce solutions will use audience participation to survey where retailers currently sit in their retail journey and explore the next steps that should be taken on the digital journey.
17:15 – 18:00
Panel Discussion: Technology Transformation in Retail

Technology is transforming the retail sector. Developments in the pipeline in artificial intelligence (AI), virtual reality (VR) and innovative delivery systems will by 2030 enable dramatic changes in consumer behaviour, challenging the economics of many retail business models and rendering some obsolete. In light of these dramatic changes in the consumer landscape, how can retail executives prepare for the future?

Mr. Simon Yeung
President & Co-founder,

Mr. Benjamin Usinger
Manager, IT Advisory, KPMG China
9:15 – 10:00
Retail Trends and Future – A Perspective on Leadership in A Disrupted Retail Market

What are the major trends in retail? Who is the benchmark retailers? What does a good retail leader do with so much disruption? Who will win?

In this session, Bernie will answer the above questions and illustrate the following key areas:
– Comprehending the major focus required to succeed as a retailer or supplier
– Gaining a perspectives on retail developments and the disruption occurring?
– Learning of best practice in retail
– Developing the skills to be a successful retail leader

Mr. Bernie Brookes
Chairman, Funtastic Australia; Ex-CEO, Myer Australia; Ex-CEO, Edcon South Africa
10:00 – 10:30
APAC Retail Trend Forecast

The APAC retail scene is the fastest and most dynamic market in the world and no one understands this market like our strategic partner KPMG. Hear the latest insights and reports from the leading experts.

Mr. Anson Bailey
Head of Consumer and Retail, ASPAC; Head of Technology, Media & Telecoms, Hong Kong, KPMG China
10:30 – 11:00
You Can’t Beat The Feeling: How Do You Make People Feel, Stir, Pull, Open

Managing Partner & Principal Consultant – The Ogilvy Group, Ms Lucy McCabe will explore how to create the feelings that stir emotions, pull heartstrings and open wallets with unerring accuracy.

Ms. Lucy McCabe
Managing Partner, Consulting Principal, The Ogilvy Group
11:00 – 11:30
Coffee Break
11:30 – 12:00
Panel Discussion: The Future of Luxury Retail

Luxury retail has been redefined, pushing the luxury brands and high-end retailers identifying new ways to engage with customers and increase sales in the growing market. In this discussion session, the panelists will illustrate the changing consumer demands and beahviours affected by technological advancement, online retailing, generational differences and widespread use of social media, and what should be done to stand out in the ever-changing market.

Mr. Theodore Ma
Co-founder at CoCoon & Managing Director at MaBelle

Moderated by:

Mr. Lee Williamson
Editor, Generation T
12:00 – 12:30
Purposeful Retail, What It Means and Why It’s Vital

What is life without purpose? Discover the purpose that will help you find life-changing solutions to you, your customers and the planet we live in. Florian Hoffmann, award-winning social entrepreneur and founder of The DO School, will deliver an in-depth look at societal innovation, education, and social entrepreneurship.

Mr. Florian Hoffmann
Founder, The DO School
13:00 – 14:00
Lunch Break
14:00 – 14:30
Minding The Retail Gap: Hong Kong’s Talent Challenges and Future Strategies

KPMG will take us through the findings of their recent report on the talent gap that Hong Kong currently faces and what retail and hospitality sectors are doing to improve the situation for themselves and their employees.

Mr. Jonathan Lo
Partner, HR Transformation, People and Change Advisory, Hong Kong; HR Transformation Lead, ASPAC, KPMG China
14:30 – 15:00
People Buy People: Building Trust Builds Profits

This session by Dr Richard Claydon, Organisational Misbehaviourist and CEO of roundPegz @ theDesk, will look at research from front-line staff data into how trust is built and then converted into repeat sales. Richard will draw on studies in the field of the psychology of choice to help identify what are the key drivers in converting sales and how brands can unlock sales potential through staff empowerment.

Dr Richard Claydon
Chief Executive, Organisational Misbehaviourists
15:00 – 15:45

How can your relationship with KOL’s tell the ongoing story of your brand?”, which we would like to put together a panel discussion with a few KOL’s to look at the relationship between brands and KOL’s from their standpoint to see what they value about their relationship with various brands.

Ms. Elisa Harca
Co-Founder, Red Ant Asia
15:45 – 16:15
Coffee Break
16:15 – 16:45
Fireside Chat with Mr. Arnault Castel, Founder of kapok

Creating a narrative is something that the founder of kapok – an internationally renowned brand for its authentic yet approachable take on fashion and design no stranger to. Listen to the story of his journey and some of the challenges that kapok has faced and overcome.

Mr. Arnault Castel
Founder, kapok

Moderated by:

Dr. Esterina Nervino
Director, Retail in Asia
16:45 – 17:15
No One Cares How Much You Know till They Know How Much You Care

Francis Ngai is a Hong Kong entrepreneur and venture philanthropist. He is the Founder and CEO of Social Ventures Hong Kong, a venture philanthropic organisation, and co-founded several Hong Kong social enterprises, including Green Monday, RunOurCity and Playtao Foreverland.

Mr. Francis Ngai Wah Sing
Founder and CEO, Social Ventures Hong Kong

Moderated by:

Ms. Yamilette Cano
Founder. Stage Lover, LOUDER
17:15 – 18:00
Panel Discussion – Fashion Sustainability – What is Driving The Growing Movement to Shop More

2019 was a bit year for climate change, Greta Thunburg’s impassioned speech to the UN made headlines all over the world and brands took notice that this is a cross-generational social movement not to be ignored we invite HULA’s Sarah Fung along with Denise Ho (The R Collective), and Jessica Reigle (lululemon Asia), moderated by Elisa Harca (Red Ant Asia) to discuss together with the audience on what all brands need to be doing to show that they truly care about sustainability.

Ms. Sarah Fung
Founder and CEO, HULA

Ms. Elisa Harca
Co-Founder, Red Ant Asia

Ms. Denise Ho
Creative Director, The R Collective

Ms. Jessica Reigle
Head of Community, Asia, lululemon